Automation is already reshaping technology and business processes and looks set to be the challenge and opportunity for CXOs looking to truly digitally transform the enterprise.
We’ve been using automation in our daily lives for over a century, though you may not know it. Our homes heat water for showers or baths automatically everyday – the notion of this was first introduced into homes in the early 1900s. Since then we have been inventing new ways to automate other things to make our lives easier. The enterprise is no different, however there still exists surprisingly high levels of manual process that is holding the organization back from innovating.
Customer Driven
“One third of enterprises have deployed automation to help manage customer relationships,” one IDC study found. This and other research report that customer demand for even more digital services is fueling the need for automation.
“We need to onboard customers faster and we need to give them visibility to every SKU faster,” says Rui Pedro Silva, Director of Technology Strategy at global shipping giant AP Moller Maersk. MIT professor Nils Fonstad, speaking to CIO Net CIO of the Year Silva agreed and added: “The way to ROI is changing and there is a sequence CXOs have to go through with stakeholders to learn what the customer and end user wants.” But Fonstad believes that automation and digital transformation enable the CXO to develop a richer understanding and engagement with the customer.